The subtlety: They had utilities which would produced formatted Basic listings and they would give example output of these utlities in their ads and catalogs. It was quite a while before I realized that most of those examples were not program excerpts, but complete programs which of course contained the Beagle Bros signature weirdness. And then there were the seemingly innocent hex dumps. My favorite was from the cover of one of their catalogs, which had a classic picture of this fellow sitting in a chair. On the floor next to him is a handbag with a piece of tractor paper sticking out. On the paper is a hex dump: 48 45 4C 50 21 20 and so on, which are ASCII codes that spell out the message: “HELP! GET ME OUT! I’M TRAPPED IN HERE!----SOPHIE”
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下游的优势在于市场想象空间巨大，估值弹性高，一旦实现技术突破，有望获得垄断性收益。但风险远高于上下游：盈利周期极长，预计要到2030年才能实现现金流转正；技术路线失败率高，类似Meta元宇宙投入效果不佳的案例并不少见；且资本依赖性极强，一旦融资环境恶化，将直接冲击企业生存。
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